Posts Tagged ‘blog’

How much Klout do you have?

Tuesday, July 12th, 2011

It was inevitable.

Since social media’s sphere of influence has expanded to include people and businesses around the world, a system in which individuals could be “scored” based upon their effectiveness was bound to take shape.

Klout – which creatively plays off of the word clout – is a social media monitoring website designed for individuals. While it lacks certain tools for businesses, it can be somewhat useful for them, as well.

Klout monitors a user’s Twitter, Facebook, and LinkedIn accounts to rate them on their effectiveness, which is displayed via a 1-100 score.  It doesn’t just look at how often you tweet or how many followers you have – it’s a bit more mathematical than that.

For one, it looks at the effectiveness of those who follow you. If you have 1,000 junk followers on Twitter, your score is guaranteed to be lower than an individual with 500 extremely influential ones. Your consistency (or overuse), retweets, and mentions also play a strong factor in influencing the overall stability of your score.

The system also looks at your Facebook profile, measuring the number of likes and comments per post, as well as how many unique commenters there are.  The number of connections that you have on Twitter, Facebook, and LinkedIn definitely count, but there comes a point when you can have too many and the number won’t increase your score.

Again, it really depends upon the kind of people that you surround yourself with – if you keep socially engaged friends, then chances are that your score will be more likely to go up.

After inquiring with Klout via email about how often job seekers put their scores on resumes, they said that there have been a few instances where individuals with the higher Klout score got the job. Granted, these were mainly for PR / social media / community management positions, but there are millions of these types of positions in the world, so it’s an important thing to keep in mind.

Unfortunately, this isn’t necessarily equal. It’s not an individual’s fault that their friends aren’t socially engaged. Having a few hundred good friends on Facebook from college or high school isn’t uncommon, but perhaps only 10 percent of those might actually be engaged.

Furthermore, it’s simply applying another number to a slew of ones already on resumes and applications: college or high school GPA, years worked, SAT/ACT/LSAT/GRE scores, and so on and so forth.

There is an upside, however: Klout is a relatively effective system that will only become more so over time. Today, only the most socially-savvy people are using it, meaning that they understand downsides inherent in the system. As long as they don’t base their decision solely upon (or even majorly upon) the Klout score posted at the top, job seekers will be fine.

It is, though, an intimidating idea that in years to come, individuals will start posting a social media score at the top of their resumes for jobs that they dream of having.

Now is the time to get ahead and make scores as stable as possible.

Wordpress Powers More than 50 Million Sites

Monday, July 11th, 2011

If you follow this blog at all, you might know by now that I am somewhat of a fiend for social media. Sites like Facebook and Twitter are changing our world and transforming the ways in which we are informed of everyday happenings.

Blogs are also a useful tool in sharing ideas and information. Anyone can create a blog and therefore anyone can share their thoughts with the rest of the world. Right now, you are reading my blog and taking in what I have to say. It might not be breaking news, but if people read it then I have something worth sharing.

If you are reading this blog right now, you are on a Wordpress site. Wordpress is an open source blogging platform that recently reached the accolade of powering more than 50 million different websites. Half of those sites are hosted on the Wordpres.com site, such as this one here.

Every day, Wordpress users create 500,000 new posts and make 400,000 new comments. Wordpress has attracted many users because of its ease and simplicity. You do not have to be any kind of computer geek to create and update a blog. Users can re-arrange widgets without editing PHP or HTML code. It’s so easy, anyone can do it!

Wordpress was released in 2003 and has since made a huge splash in the online world. This open source blog tool and publishing platform is extremely versatile. It can be used to power blogs and many other various types of personal and business websites. Best of all, it’s free.

The idea of a blog is exemplary of the current status of our society. We live in an online, social-networking world, and apparently we care what other people are doing and what they have to say. Twitter and Facebook are both prime examples of how much we invest into other people’s thoughts and actions.

With Twitter, we can follow certain people’s every moves and thoughts they might have. Celebrities attract a lot of attention on Twitter, because for some reason we really care what where they are eating for lunch or what they have to say about current events. In a way, it brings us closer to them and we feel like we know them better by following them on Twitter.

Facebook allows us to exist in a virtual world where everything is wonderful. Posts and pictures on Facebook are usually taken from the highlight reel of one’s life. Everything is great on Facebook, and we like it that way. It’s a perfect world where nothing really goes wrong and everyone is happy. And we can also keep tabs on what our friends are up to at all hours of the day. For the naïve voyeur, this is a utopia.

Blogs are another form of social media, and they enable everyone with a voice. To be able to publish your thoughts and opinions online for others to read makes you feel kind of important – like your thoughts and ideas actually hold some merit tin this crazy world.

The irony is thick here today. I am using my Wordpress blog as a platform to discuss my thoughts on how important blogs have come to be and how Wordpress is dominating that arena. If only somebody would read this…